BetterYou Marketing Material

I worked with the BetterYou sales team to create many different types of sales and marketing collateral with each campaign focusing on the company’s two ICPs—student wellness and corporate wellness leaders.

Working in a startup environment meant a lot of iteration and experimentation, just some examples of our direction being the gamification ads and “How They Win” campaign video below.

My work with the sales and marketing team generated dozens of marketing qualified leads every month.